Reebok Analysis

Reebok Advert Analysis

First question: "did you enjoy the technique of the animation ? (stop frame)" 

The responses were all very positive, every single one said that the viewer did indeed enjoy the technique which is very relevant as our whole idea revolved around our technique. This was very relieving feedback to know people found our animation a success as we worried that the technique may fail and ruin the animation. However the answers were not very detailed, so the feedback for me and my group to analyse was more difficult, as we don't know the reasons for these responses and why the group feel this way, apart from the answers 'It made the brand feel like a superior product.' and 'I thought it was really effective.' Next time I create a questionnaire I will ask "why?" to gain a more more detailed responses on which we can reflect upon, so now next time we will know what we need to work on when we next get a chance to create an advert or film.

Second question: "do you feel it represented Reebok well"

The response feedback gave more detail to work and analyse from, the comments "It shows the history well.", "I found out about the history" and "It's an established brand and it felt very popular in the advert." are all very positive feedback, and I now know that the timeline of the products history was portrayed successfully to the audience and was easy to follow, however this does not answer the question we asked fully, as the representation of reebok has not been identified and reflected. The other comments also say 'YES' which shows that people feel positive about the representation of reebok. I have already noticed that most people in the group that were answering the questions only give one word answers. I should in the future create a questionnaire that will include multiple choice questions with a 'Why? box' or an extra comment space so they can elaborate. 

Third Question: Detailed responses were given for this question, and really helped when analysing the advert trying to see what the audience sees. Here the constructive criticism really helped and showed our issues and what we should improved on next  time. The responses showed that we should have spent more time and effort editing the advert more than anything, as a comments show the music was "a little jumpy" and that the transitions did not always "bond well with the overall scene." Another thing that I noticed, and will definitely improve when I start filming again will be the lighting.

Overall these comments helped the most when analysing and evaluating the advert, this was done it great detail compared to the other responses in the other questions. The group show what they think we should improve on next time, however I would put an extra 'Why?' box in, as I would of liked to know how they felt about the advert, this would also give better detail to the responses. I found that the lines when moving the object, as well as the transitions needed to be straighter and therefore smoother, this could have been achieved through the use of better materials, as we felt that paper tended to be difficult as it was very hard to keep still.

As you can see, most of the results from the questionnaire are positive ones, but there is definitely room for improvement, like cleaning up transitions from scene to scene including the music and moving the paper more precisely. These comments are very important to us, seeing as we created the advert-I may not be able to interpret the advert like how others do, so this task was crucial in finding out what my peers thought and how they interpreted the final piece, and if I had the chance to improve the piece I would definitely go on my their opinions based on their feedback.   

 

Treatment

Step into Reebok.

The advert I have designed represents Reebok and specifically Reeboks most influential trainer products. In my advert I hope to take you through the history/timeline of influential aspects of Reebok for example the ‘Pump it up’ trainer which was the first and one of the most influential trainers I believe to ever be made. And when Adidas came along and bought Reebok in 2006.

My knowledge of Reebok is that the they are a very successful sporting and fashion design company and very influential I n the design of sport clothing to this day, for example they designed the first athletic shoe made especially for women in 1981. However Reebok have always had the struggle of competing with the larger brands like Nike and Adidas, however in 2006 Adidas made an offer to Reebok and that was for Reebok to become part of the Adidas group. Now I don’t believe many people know about this and that’s where my idea for my advert came, I want to portray the unknown facts and events Reebok has to offer through this advert to show Reebok in a new light.

My ad will consist of numerous influential objects related to Reebok such as the Olympic sigh and Adidas sign and many of their trainers. These objects will come into the shot one by one and almost tell a little story about what their influence is, this will be shown by the score played and the features I will use around them. I believe this avert will work as it is not technically difficult it is in the method of stop frame and can be easily done although it can be extremely time consuming.

The audience will basically see an array of well know figures such as Jay-Z and signs like the Olympics and Adidas as the advert takes you through time and through Reeboks history educating you in why I believe this brand is very influential on sport designs today.

My target audience will be that off teenagers and young adults, although id hope to get across to everyone about why I believe Reebok is just as  god a brand as its competitors Nike and Adidas. 

Storyboard Sketch

Sand

For sand animation staging is an important factor wen presenting this animation. Here we used the camera on the tripod to keep it still and show the pictures clearer. Using multiple frames when making the video flow as every movement progresses the story and so with more frames came more realism. 

Pixelation

For the pixillation video we used three people to show an illusion and perception. Pixelation involves multiple shots all together to create a flow-like video. In our video we have put together a small scene at which one person suddenly appears as another person because of the ability of using multiple shots we could make it look like an illusion.

Cars Animation

In this experiment we had to use a tripod to help keep the shot still. The principles used were timing and staging, to allow all the cars to be seen, we put them together using about 20 frames. I believe it was a success as the animation worked using the illusion of slowly moving the car using multiple frames to create a fluid video.

Mouth cut out analysis

Animation Analysis

For our animation, we were tasked with having to make an animation with our mouth cut outs. We had to create a drawn out character, and use different mouth cut outs to create the illusion of a flowing scene where the mouth looks as if words are protruding from it.

Stage1: Draw the character or object for the animation

Stage2: Chose and plan the cut out for the mouth, to make the words link with the shapes of the mouth        to create the illusion that the character is speaking.

Stage3: Take individual photos of each of the mouth shapes.

Stage4: Upload the photos up and put them onto final cut pro. Now they are in video form it should look something like the clip above.

Personal Analysis

What went well: How we managed to produce a clip that looks as if the mouth and the voice are paired together. Although the clip is short I believe it is a success.

What could have been improved: If we had been provided with more time, the clip could be longer and have more character too it.